Internet Radio

Radio revenue, which has held steady at $20 billion for the past few years, is going to come back, averaging 3.2% growth a year and hitting $28.7 billion in 2016, says research firm SNL Kagan.

Interesting: Just about everyone who doesn’t run a radio company or own shares in one is convinced that the industry is stagnant at best. What does SNL Kagan know that everyone else doesn’t?

We’re not sure. A  summary of the report notes that radio stations have high margins and nice cash flow — true — and that investors have beaten up radio companies over the past few years — also true. But neither of those things explain why revenue is going to increase. So what will make it grow?

The recent bright spots in the revenue picture have been nontraditional revenues and initiatives, including HD channels and incremental growth in internet dollars: The internet generally makes up 3% to 5% of overall revenues for operators, who are hoping for growth of 7% next year and growth of up to 15% in 2016, according to the report.

In addition, many stations are converting to HD, and significant revenue associated with the new technology is expected to emerge next year.

WGPA Streams Audio and Video  around the world and is already advancing into the next step of ” Internet Radio ”. We only hope to better serve you the public with our robust programming that is constantly changing to meet the needs of our listeners and advertisers.

The next level of Radio is right here and moving ahead every day. Here is your chance to get in on the ground floor so to speak for once these Radio Station/ Production Companies take off it may be too late to climb aboard !

WGPA SUNNY 1100AM  – Timmer Broadcasting Company ™                                                            June 2009